Short answer: A small-business website in Las Vegas typically runs $1,000 to $10,000 one-time. DIY builders cost $15–$50 a month plus a lot of your own hours. Freelancers usually quote $800–$5,000. Agencies generally start near $3,000 and climb with scope. The gap isn't the city — it's what's inside the build. Stacklight's custom website is $900 one-time.
What each option costs
1. DIY builder — $15–$50/month
Wix, Squarespace, or a template you assemble yourself. The subscription is cheap; the real cost is your time — usually 20 to 60 hours to get something you're not embarrassed by. Works if you have the hours and a simple business. The common failure is a site that looks fine and converts nothing, because nobody wrote it to sell. We ran the full two-year comparison in website builder vs. custom site.
2. Freelancer — $800–$5,000
A single designer or developer, one-time fee. Good value when you find the right person. The risks are the ones every owner hears about: slow timelines, no support after launch, and no one to call when something breaks in six months. Ask what happens after handoff before you sign.
3. Agency — $3,000–$25,000+
Strategy, design, copy, build, and support. You pay for a team and a process. Worth it when the website is a real revenue channel and not a business card. Overkill when you need five pages and a contact form — some agencies price a brochure site like a platform.
4. Custom build with AI — $900 one-time, plans from $159/month
Where Stacklight sits. A custom site — no template — built to load fast and turn visitors into calls, then optional AI on top: an assistant that answers questions and captures leads 24/7. The website is a flat one-time price. The AI is a separate monthly plan only if you want it.
At a glance
| Option | Typical cost | Best for |
|---|---|---|
| DIY builder | $15–$50/mo + your time | Very early businesses with hours to spare |
| Freelancer | $800–$5,000 one-time | Simple sites, if you find a reliable one |
| Agency | $3,000–$25,000+ | Larger sites, e-commerce, multi-location |
| Stacklight Website | $900 one-time | Local businesses wanting custom, fast, no fluff |
| Stacklight Starter | $2,000 + $159/mo | Site plus AI chat, FAQ automation, lead capture |
| Stacklight Growth | $3,600 + $239/mo | Site plus AI chat and a booking system |
| Stacklight Enterprise | From $6,400 + $399/mo | AI receptionist, full build, multi-location |
DIY, freelancer, and agency ranges reflect commonly published 2026 market pricing and vary by provider and scope. Stacklight prices are our own.
What actually drives the price
- Page count. Five pages and fifty pages are different jobs. Most local businesses need five to eight.
- Custom vs. template. A template is faster and cheaper. A custom build looks like your business instead of everyone else's.
- Integrations. Booking, payments, CRM, and calendar sync each add real work.
- Copy and photos. Writing that sells and images that aren't stock cost money — and move the needle more than most design choices.
- E-commerce. Selling products online adds a catalog, checkout, tax, and shipping. Budget well above a brochure site.
- Support after launch. Someone to fix things and keep it current. Cheap quotes often skip this entirely.